What is the Paid Ad Campaign?
Paid Ad Campaigns are targeted advertisements that cater to deliver a particular message. It may be aimed at attracting the customers for a big sale day. Revealing new collection in store. Sharing unique services in the house. Or any other objective that the business might plan!!!
3 main objectives behind running paid ad campaigns:
- Create brand awareness
- Drive sales of products or services
- Generate new leads
Paid ad campaigns are a powerful tool for marketing. They are measurable and interactive. They have a definite call to action. And they deliver better results.
Benefits of Paid Ad Campaigns
Every tactic in marketing book comes with its own sets of benefits. Paid Ad campaigns to have its own share of unique benefits.
1. Paid Ad Campaigns produce fast results.
In the game of the internet, there are just two ways to meet the consumer’s eyes. Either crack the code of organic ranking through SEO or pay some bucks for paid ad campaigns.
Organic Search Engine Optimization takes time and effort. It needs expertise. But more importantly, it needs time! So, if the urge is to see quick results and immediate traffic then the Paid Ad Campaign is the best approach!
2. Paid Ads generate more qualified leads
Qualified and authentic leads are the needs of any business. But if the business is new and is trying to build a new customer base, then lead generation becomes a prime need!
Paid Ads drive more traffic to the website. Thus, it generates more leads. Further, paid ads are displayed only on relevant pages searched by the user. This means that the browser is looking for a similar service or product.
Paid Ad Campaigns target consumers who are already interested in the brand or the products/services. This means that the traffic that comes from these ads is more qualified.
3. Paid Ads offer measurable results.
Paid Ads offer measurable results. It means that one can analyze every aspect of the campaign. It is easy to check the number of clicks, the cost per click and sales drive. This analytics help in making better use of the ad budget. Targeting the ads as per the results. And finally, improve the results over time!
Paid Ad campaigns provide high-level performance details. It offers insights into impressions, clicks, and conversions. Not just that, it also reveals the details of the visitors. Knowing the gender, age, category of visitors further helps to customize the features to suit the target customer.
No billboard, magazine or TV ad would facilitate such a feature. That too at such a rate!!!
4. Paid Ads improves brand awareness.
One of the best ways to get a new brand into customer’s notice is through paid ads. Every search engine user may not click on the ad. But they will definitely register the brand and the products.
The more the user search for related keywords, the more they will be exposed to the brand’s name and site. This organically improves brand recognition. And even result in a later sale.
Over time when the same options keep flashing on their screen, not only it emits a sense of familiarity, but it also verifies the brand’s integrity and progress.
5. Paid Ads are best for local businesses
We all have types the phrase “near me” into the google box at some point in life. Paid Ads are great for local businesses that want to be within the reach of consumers. It is one of the best tools to pool local traffic.
Paid Ads display your business in the first lot of options. Plus, it also shares the deets like phone number and address which makes it easier for consumers to reach out!
6. Reach across multiple platforms
Paid Ad Campaigns work across multiple platforms. There are a plethora of platforms to broadcast the messages. The banners of Google Networks. Posts on Social Media. And the Pop-ups in the apps. The channels are ceaseless. Some of the best places to run an ad on the internet are:
Wrapping Up the Paid Ad Campaigns
Paid Ad Campaigns are undoubtedly a valuable digital marketing tactic. Though they are great for small businesses they are equally impactful for bigger ones. Paid Ads drive more traffic to the site. Traffic that is relevant and useful!
Paid ads are an investment! But the returns on this investment are really great when implemented right. But the great implementation here is really important!!!
Hiring an Agency for your Paid Ad Campaign
There are multiple layers of Paid Ad Campaigns. And unless you know the layers well, the paid ads won’t work!!!
Paid Ad Campaigns require experience and knowledge. Most small businesses don’t have an in-house team that excels in digital marketing. That’s why the best option to go for is to choose a reputed Paid ad agency.
A successful Paid Ad campaign escalates the ROIS. And having the best team with expertise guarantees that!0