If a website is the front door of a business, then SEO is the road that leads to that door. Bill Gates quoted, “if a business is not online, then it will soon be out of business.” But being there, lost in the large ocean of web, will do no good. Reaching the right audience is the real trick. This is where search engine optimization works its magic.
According to Neil Patel, more than 2.2 million searches are made every day. And that’s just the Google numbers! The potential of this dynamic space called the web is no more a secret. That’s why search engine optimization has emerged as a big thing in the world of the web.
what is Search Engine Optimization?
This is a million-dollar question. Search Engine Optimization is the key to reach the top page in search results. SEO is the process of optimizing a website with a particular set of rules. These rules are formulated according to the search engine algorithm.
Optimizing SEO involves a set of changes in the design, layout, and content. Everything is altered to suit the search engine. The search engine algorithms scan and crawl through the websites. It checks the keywords, the relatability, the presentation and the trustability of the site. The logic is to keep things simple, scannable and readable.
Things that matter to SEO
1.The layout of the website
The layout or theme of the website should be clutter-free. The goal is to serve the visitor with the bite he came looking for. Clean and simple layouts rank best in SEO.
The website should feature easy navigation. It should be user-friendly. The aim here is to keep the visitor hooked on to the site for as long as possible. Giving related links to read and having the call of action on each page ensure smooth flow.
3. Page load time
In this era of busy bees, no one is going to buzz around a site that takes forever to load. The average time a user spends on a page is 10 seconds. Hence, the first thing to ensure higher traffic is quick page load time.
4. Content and Keyword
Content is the heart of a website. It is the relativity of the content that determines the fate of the website. Using appropriate keywords in the content is the best way of ensuring high traffic to the site.
Enriching the site with appropriate images further boosts the SEO scores. The trick here is to name the images using the keywords. For example, an image in the blog on breast cancer should be named as breast cancer in alt text.
6. Meta description
A meta description is the details that appear on the search page below the title of the page. It is the summary of the blog written in 150-160 characters. Also, the meta description should have the keywords used in the blog.
The title is the heading that appears in the search engine result page. The title should be short, crisp and should have the keyword. It should not be longer than 50-60 characters.
8. Internal links
The webpage should have at least one or two internal links that lead him to other relevant topics on the website. The idea is to keep the visitor hooked to the site for as long as possible.
9. Outbound links
The webpage should have at least one or two outbound links. The links could be trusted research sites like NCBI that validates the contents. It could be a site for further illustration like Wikipedia.
Type of content that works best for SEO
- Blog posts and articles
- Social media content
- E-books and whitepapers
- How-To Guides and Tutorials
- Videos and audio recordings
- Infographics or other visual content
Search Engine Optimization – The brahmastra
Creating a website with SEO in focus takes time and skill. But, it is worth all the effort. Start off by creating a simple website with a few blog posts. Then go on exploring the web for SEO enhancements.
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