Social Media is the communication channel that was designed to connect people. But its limitless reach and potential made it boom into the big marketing platform. Social media allows people to share content, interact and collaborate. This channel has lured brands and companies to connect with their consumers directly. This has led to a surge in social media marketing.
Social Media Marketing Definition
Social media marketing is a process of garnering attention through social media sites. With interesting, engaging and captivating content, social media helps the brand to gain attention. It helps brands connect with the audience. It builds the brand, increases sales, and drives traffic.
Social Media Marketing is not only about publishing great content. It also allows the brand to listen to and engage with followers. Brands can also analyze the results and run promotional advertisements.
Major Social Media Marketing Platforms
Today’s major social media platforms are –
- User Count: 2.2 billion+
- Target: B2C
- Use for: Brand awareness & advertising
- Type of Posts: Stories, photos, videos, texts etc.
- Users: 335 billion
- Target: B2B and B2C
- Use for: Public relations; customer service
- Type of Posts: Texts
- Users: One billion
- Target: B2C
- Use for: advertising, behind-the-scenes, influencer reviews, etc.
- Type of Posts: Pictures, stories, BTS videos, etc.
- Users: 645 million
- Target: B2B
- Use for: B2B relationships, business development, employment marketing
- Type of Posts: Professional posts.
Users: 1.9 billion
Use for: Brand awareness; entertainment, and how-to videos
Type of Posts: Videos
Users: 300 million
Use for: Brand awareness and advertising
Type of posts: Photos
Users: 250 million
Use for: Visual advertising; inspiration
Type of posts: Photos
Tik-Tok is another social media site booming as a potential marketing platform.
Benefits of Social Media Marketing
1. Social Media can increase Brand Awareness
Most of the target audience today are hooked on their social handles. This makes it easy for brands to reach out to their consumers. With quirky, witty and captivating content brands can gain the attention span at a very low cost. Social Media platforms also have ads and sponsored content. These attributes help the brand in gaining quick recognition.
Social Media also allows the brand to come in direct contact with the buyers. It encourages followers to engage with the brands. And helps the brands to understand the thoughts and aspirations of the consumers. This adds a humane feel to the brand. It is a proven tool to boost brand awareness.
2. Generate Leads and Boost Conversions
The power of social media when harnessed in the correct way can work magic on the sales. It’s alluring ads and tempting baits can improve lead generations and boost conversions. Both of these works wonders on the sales chart.
Most of the e-commerce websites trust social media to promote their big sale days. Also, many start-ups put up their products and customer reviews to gain credibility. There are several innovative ways to use social media to boost conversions.
3. Relationship Building with Customers
The best way to build a relation is by connecting and engaging in two-way communication. Social Media let’s brand reply to comments, deal with complaints and flaunt the complements of their existing customers. This serves as a great tool not only to retain the old consumers but also to gain new ones.
Social Media also enables the top management to understand people’s perceptions of their brand. This helps them in designing their future products, promotions, and activities accordingly. Brands can also engage in direct communication with ‘ask me’ sessions and give away contests. All these activities bring the brand a step closer to customer loyalty.
4. Check on the Competitors
Social Media is an open book. It helps the brand to keep a tab on their competitor’s moves. The social media tactics, the viral content, innovative promotions, and super successful campaigns. Social media is the perfect platform to learn and reflect.
The transparency of social media helps brands to learn what works and what not just by observing. It also opens a broad spectrum of opportunities for brands to learn, implement and grow.0